Pitch Perfect: The Art of Promoting Your App on the Web by Sande Steve

Author:Sande, Steve...
Language: eng
Format: epub
Published: 2014-01-30T02:45:04.084000+00:00

DO Aim for Series Posts

The more you’re familiar with a site, the better you can tie your pitch into the way the site does business. Site insight (forgive the aural redundancy there) helps promote product coverage, whether for a review, how-to post, or news post.

Slotting your product into a blog’s columns gives your pitch an important context. It explains how the product fits into a site. For example, a typical series we work with at TUAW includes Product of the Day (e.g., iPhone App of the Day); on other sites, it might be T-Shirt of the Week or Cuddle Critter Du Jour, Holiday Gift Guide (see Figure 4-2), N Solutions for Some Problem (e.g., 10 Great iPad Keyboards for Travelers); or on another site, 5 Budget Moisturizers for Softer Skin), among others.

Figure 4-2. Most blogs feature regular columns that offer opportunities beyond basic reviews.

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